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Leadership
The Top Three Challenges Facing Associations in 2025
The Top Three Challenges Facing Associations in 2025 When we released the State of the Association Sector in New...
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Membership
When Was the Last Time You Tried to Join Your Own Association?
As someone who leads an association, I recently tried joining two other membership organisations here in New Zealand....
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Marketing & communications
Six Prompts to Improve Any Email with AI Help
When you’re asking for help refining your emails, the way you frame your request makes a big difference. Clear prompts...
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Operations
Beyond Benefits: Rethinking Revenue Generation for Associations
Revenue generation is more than just selling sponsorships or memberships—it’s about creating real value. Whether it’s...
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Conferencing & events
Creating a Community Through Smaller Events
The Power of Smaller Events In the evolving landscape of association engagement, creating a sense of belonging is no...
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Conferencing & events
Anticipating Conference Trends and Challenges for 2025
As we look towards 2025, it’s crucial for associations to prepare for a changing conference landscape. With potential...
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Operations
Three Key Elements for Building Strong, Ethical Partnerships in Associations
The approach membership organisations take toward partnerships and sponsorships is evolving. I recently had the chance...