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<span>Beyond the Lecture: Designing Online Events That Members Remember  Kath Cherrie</span>
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Beyond the Lecture: Designing Online Events That Members Remember Kath Cherrie

Online events, virtual updates, and webinars are core to how associations connect with members. But let’s be honest: your members aren't tired of learning, they are just tired of being lectured at. Too often, they log on, mute, and immediately start clearing their emails in another tab. If you are tired of fighting screen fatigue—or trying to manage external subject matter experts who want to dump 60 text-heavy slides on your audience—it’s time to flip the script.

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