This complimentary survey of over 700 association professionals offers valuable insights, trends, and recommendations on effective communications and marketing for associations. In partnership with ASA and Naylor Association Solutions, this report provides actionable guidance to help you:

• Cut through the noise in member communications
• Understand the latest patterns and trends in how associations manage their communications
• Compare communications budgets for small, medium, and large associations, and see how resource allocation affects strategic priorities and decision-making

Marketing General Incorporated (MGI) provides this essential benchmarking report to help association leaders in New Zealand and beyond understand the latest trends and tools in membership marketing. It is a valuable resource for evaluating and refining your own membership strategies and tactics.